So the Bhāgavata process is, if we want to improve, if we want to make our life successful, then we must engage ourself in this program of Kṛṣṇa consciousness, or hearing about Kṛṣṇa. Śṛṇvatāṁ sva-kathāḥ kṛṣṇa. Kṛṣṇa is there, kṣetra-jñaṁ cāpi māṁ viddhi. He is there, Kṛṣṇa, within your heart. So as soon as you are very serious and eager to know about Kṛṣṇa… This is very nice science. If you simply know about Kṛṣṇa, you become liberated.

BG lecture Bombay 09/26/1973